Why I like NBC so much

Well, besides these shows:
30 Rock
Heroes
The Office
Scrubs
Andy Barker, PI (sadly canceled)
Friday Night Lights
Did I mention 30 Rock?

This is why I like NBC so much.

Quoting the quote from the article:

"With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment," said Vivi Zigler, the executive vice president of NBC Digital Entertainment. "Not only does this feature give them more control, but it also gives them a higher quality video experience."

When will other networks catch on and realize the same thing? Granted, this isn't the perfect solution (for example it still has DRM in it, the files will expire, and I'm sure it's laced with commercials) but they're taking a step in the right direction.